Programmatic advertising, without the surveillance.

Three ways that matter. There is no cross-site identity anywhere in the system — targeting is contextual, coarse geographic and device class, and there is nowhere in the schema to put a user id. The fee is a single published 15%, written onto every impression row so publishers can audit it rather than reconcile a monthly summary. And advertisers prepay, so an impression is never served that the platform cannot pay a publisher for.

Page keywords and site category, country, device class, and specific sites or placements. Frequency capping works through a salted hash that is scoped to one campaign and one day, so it cannot be joined across campaigns or across days and resolves to no person.

Second price with a publisher floor. The winner pays one cent above the runner-up, or the floor if there is no runner-up, and never more than their own bid. That means bidding your true value is always the right move — there is no shading game to play.

When a creative renders, not when an auction is won. The impression pixel fires from inside the rendered ad frame and carries a signed token, so an auction that never rendered costs nothing and nobody can bill an advertiser by guessing an id.

Your 85% share is recorded on each impression as it serves. When you settle, we transfer to your own Stripe account. The money is already on the platform — advertisers funded it before their campaign could go live — so a payout only has to be sent, never collected.

A site earns nothing until its domain is verified by an ads.txt line, which also serves as the public supply-chain declaration buyers check. Our sellers.json lists every verified publisher, so any impression can be traced to the entity that was paid for it.